Let the festivities continue. The unrated Midsommar Director’s Cut – featuring new scenes and extended footage – opens in select US theaters nationwide this weekend!
A new toy from A24 – the Midsommar Bear in a Cage™ – features a 6″ x 3″ x 4″ hand-stained pinewood cage with Midsommar engraving; a resin grizzly figurine trapped inside; and comes wearing a custom hand-stitched flower garland and mini bell. Limited edition of 75.
“In the cage is a bear. What’s he doing in there? Locked inside, no room to play. On this lovely summer day! It’s a bear… It’s a Bear in a Cage™”
A24 has shared this brand new trailer for Ari Aster’s “Scandinavian folk horror film”, Midsommar, starring Florence Pugh and Jack Reynor as a young American couple with a troubled relationship on the brink of falling apart. This relationship is about to be tested further when they embark on a trip to a once-in-a-lifetime midsummer festival in a remote Swedish village. You see, the insular villagers only celebrate Midsommar every 90 years, and this land of eternal sunlight is about to take a sinister turn…
“It’s sort of a crazy festival… Special ceremonies and dressing up… Sounds fun.”
The new official poster for A24’s Midsommar, from Ari Aster – director of Hereditary – has been released and I’m psyched up for when it arrives in cinemas 3 July. Dani and Christian are a young American couple with a relationship on the brink of falling apart. But after a family tragedy keeps them together, a grieving Dani invites herself to join Christian and his friends on a trip to a once-in-a-lifetime midsummer festival in a remote Swedish village. What begins as a carefree summer holiday in a land of eternal sunlight takes a sinister turn…
“Let the festivities begin.”
There isn’t much I haven’t already seen when it comes to horror films. I’ve been watching them ever since I was old enough to get away with it, or even before (on one occasion I got in to see The Exorcist while underage because I was accompanied by a priest!). I’ve seen all the regular horror tropes play out in scores of films, with varying degrees of success.
Although the overriding premise of Ari Aster’s first feature, Hereditary, isn’t a particularly original one, the unfolding and execution of that premise is exceptional.