A new toy from A24 – the Midsommar Bear in a Cage™ – features a 6″ x 3″ x 4″ hand-stained pinewood cage with Midsommar engraving; a resin grizzly figurine trapped inside; and comes wearing a custom hand-stitched flower garland and mini bell. Limited edition of 75.
A24 has shared this brand new trailer for Ari Aster’s “Scandinavian folk horror film”, Midsommar, starring Florence Pugh and Jack Reynor as a young American couple with a troubled relationship on the brink of falling apart. This relationship is about to be tested further when they embark on a trip to a once-in-a-lifetime midsummer festival in a remote Swedish village. You see, the insular villagers only celebrate Midsommar every 90 years, and this land of eternal sunlight is about to take a sinister turn…
“It’s sort of a crazy festival… Special ceremonies and dressing up… Sounds fun.”
The new official poster for A24’s Midsommar, from Ari Aster – director of Hereditary – has been released and I’m psyched up for when it arrives in cinemas 3 July. Dani and Christian are a young American couple with a relationship on the brink of falling apart. But after a family tragedy keeps them together, a grieving Dani invites herself to join Christian and his friends on a trip to a once-in-a-lifetime midsummer festival in a remote Swedish village. What begins as a carefree summer holiday in a land of eternal sunlight takes a sinister turn…
“Let the festivities begin.”
There isn’t much I haven’t already seen when it comes to horror films. I’ve been watching them ever since I was old enough to get away with it, or even before (on one occasion I got in to see The Exorcist while underage because I was accompanied by a priest!). I’ve seen all the regular horror tropes play out in scores of films, with varying degrees of success.
Although the overriding premise of Ari Aster’s first feature, Hereditary, isn’t a particularly original one, the unfolding and execution of that premise is exceptional.