The Blair Witch Project is ‘The Cardiff Giant’ of modern horror films. The film employed the now common trope of “found footage” to give an authentic and haunting atmosphere to the story. The movie was also one of the first to use the internet to reinforce the found footage concept, going so far as to hire actors to pose as policemen for interviews and post pictures of artifacts found at the crime scene.
In 1999, the original Blair Witch Project first hit our screens. It seems like a long while ago – the Internet was in its infancy and mobile phones were a still a luxury item. At that point in time it appeared that the horror genre had nothing new to offer in terms of original scares. In 1996, Wes Craven’s Scream had mocked the genre’s stale conventions and spawned a spattering of meta-textual, postmodern imitations with their tongues planted firmly in their cheeks.